Wikinomics: How mass collaboration changes everything – by Don Tapscott
Tipping point - by Malcom Gladwell
The Long Tail - by Chris Anderson
The Corporate Blogging Book: everything you need to know to get it right - by Debbie Weil (www.blogrwriteforceos.com)
Naked Conversations - by Robert Scoble and Shel Israel
The Cluetrain Manifesto - by Doc Searls, David Weinberger, Chris Locke and Rick Levine (
www.cluetrain.com)
